b'Sara RowlinsonMKT 345 - Professional SellingJerry Bupp Sara Rowlinson, Senior Director of Admission at MKT 345 - Professional Selling Heidelberg and a Berg alumna who got her Bachelor of Science in Business in 2017 and MBA in 2022, Jerry Bupp, Vice President of Sales and Marketingexplained how Heidelberg uses Slate, its CRM at National Machinery who has extensive experiencesystem, to target and convert prospective students.in sales and marketing, spoke with the students about how he manages his sales team and also his process of selling to prospective customers. He covered the entire cycle from generating leads to closing the sale and servicing the customer. He gave insights into dealing with internal salespersons who are employees versus external agents who work on a commission. Since National Machinery has a global presence, he also covered how he manages sales in different time zones and different cultures.Jeremy HarrisonMKT 200 - Principles of MarketingJeremy Harrison, Founder and CEO of Spire Advertising and 2020 Heidelberg alumnus, spoke with the introductory marketing class about the importance of telling customer stories. He did group exercises with the class and gave each group fictitious businesses to manage. He also explained Leah Cordy the importance of every stage of the buyer journey.MKT 325 - Consumer BehaviorLeah Cordy, a Heidelberg alumna who graduated with a BA in Political Science in 2020 and an MBA in 2021, spoke with Dr. Salil Khetanis Consumer Behavior class about her current role as Director of Communication Relations and Marketing at Geenex Solar. A substantial amount of course content in the Consumer Behavior Class is about influencing consumer attitudes and that relates well to Leahs current job in which she has to influence community attitudes toward solar power in rural Ohio.7 www.heidelberg.edu/school-of-business Fall 2024'