In the 1970s, people were exposed to approximately 500 ads per day; by the mid 2000s, that number had increased to 5000 (Johnson, 2006). And that’s just ads! When newspaper and magazine articles, books, social media posts, TV shows, movies, popular music, and video games are factored in, it’s clear that we are constantly bombarded with media messages. Studying media allows you to develop media literacy skills so that you can determine which messages are worth your time and attention. In addition, you learn how to create media messages that have the intended impact on the target audience.
Heidelberg’s media program provides you with a strong foundation in critical analysis, writing, and technology, so you understand how to both analyze and create media. You’ll gain an understanding of the institutional, artistic, and commercial sides of the media industry by studying audience analysis, audio and video editing, graphic design, and more. Our media majors have gone on to careers in news and sports broadcasting, brand management, content creation, and digital marketing, to name a few.
Courses
Below are the course requirements for the Political Science Major:
This does not replace official academic requirements in the university catalog. Enrolled students will work with their faculty advisor to ensure they meet all the requirements of their major.
Required:
- COM 101: Explorations in Communication
- COM 210: Sophomore Seminar
- COM 251: Persuasion
- COM 411: Senior Seminar (capstone experience)
- MED 102: Digital Media Toolbox
- MED 156: Media and Culture
- MED 202: Graphic Design
- MED 205: Media Writing
- MED 302: Multimedia Storytelling
- MED 351: Advertising and Public Relations Campaigns
- MED 375: Media Law and Ethics
- 1-3 semester hours of Practicum or Internships
Select 2 from:
- MED 321: Social Media Studies
- MED 322: Film Studies
- MED 323: Television Studies
- MED 325: Popular Culture Studies
This does not replace official academic requirements in the university catalog. Enrolled students will work with their faculty advisor to ensure they meet all the requirements of their major.
Required:
- COM 101: Explorations in Communication
- COM 251: Persuasion
- MED 102: Digital Media Toolbox
- MED 156: Media and Culture
- MED 205: Media Writing
Required:
- MED 302: Multimedia Storytelling
- MED 321: Social Media Studies
- MED 322: Film Studies
- MED 323: Television Studies
- MED 325: Popular Culture Studies
- MED 351: Advertising and Public Relations Campaigns
- MED 375: Media Law and Ethics
For a more detailed academic schedule, or to ask questions about any of our majors, contact the Admission Office at admission [at] heidelberg.edu or (419) 448-2330.
Heidelberg Media majors have found success in a wide variety of careers, including positions like:
- Brand Manager
- Creative Director
- Film and Music Commissioner
- Media Relations Specialist
- Multimedia Journalist
- Promotions Producer
- Marketing Director
From working in the WHEI studios producing shows and calling sporting events for the Student Princes, the individualized attention and guidance I received from my professors at Heidelberg helped prepare me for a career in sports media that has taken me to ESPN and now the NFL.
One of the best part of Heidelberg is getting to know and working with your professors. You'll be supported and challenged as you develop skills and experiences centered around research you're interested in.
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