Marketing

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About the Marketing Major

Nurture your creativity by developing skills and knowledge and exploring the various aspects of marketing. With an emphasis on experiential learning, you’ll take on a consulting project and participate in a pitch contest or digital marketing simulations, all preparing you for a productive career.

Courses

Below are the course requirements for the Marketing Major:

This does not replace official academic requirements in the university catalog. Enrolled students will work with their faculty advisor to ensure they meet all the requirements of their major.

  • MKT 200 Principles of Marketing
  • MKT 325 Consumer Behavior
  • MKT 345 Personal Selling
  • MKT 350 Digital Marketing
  • MKT 410- Integrated Marketing Communications

This does not replace official academic requirements in the university catalog. Enrolled students will work with their faculty advisor to ensure they meet all the requirements of their major.

  • ACC 190 Principles of Accounting
  • BUS 101 Introduction to Business
  • BUS 201 Business Communication
  • BUS 270 Business Analytics
  • BUS 318 Business Law I
  • BUS 490 Business & Community Strategy
  • ECO 102 Principles of Economics
  • FIN 200 Corporate Finance
  • MED 102 Digital Media Toolbox
  • MED/COM Elective
  • MGT 200 Principles of Management
  • MTH 119 Statistics
  • PHIL 216 Ethics or 218 Ethics in Professional Life
  • Gen Ed/Elective Courses – 68 credits

For a more detailed academic schedule, or to ask questions about any of our majors, contact the School of Business at hsb [at] heidelberg.edu (hsb[at]heidelberg[dot]edu) or (419)-448-2280. For questions about your application contact the Admission Office at admission [at] heidelberg.edu (admission[at]heidelberg[dot]edu) or (419) 448-2330.

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PlusOneAdvantage®

Heidelberg's PlusOneAdvantage® MBA Scholarship offers you the opportunity to add value to your undergraduate education by adding a Master of Business Administration degree.

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Berg Enactus

Berg Enactus is an on-campus group that promotes entrepreneurial action within the local community. Their goal is to start a chain reaction that will one day translate to a global scale. Enactus students apply what they have studied in the classroom to the real world with companies, organizations, and every day issues.

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Accreditation

Heidelberg's business programs have been awarded full accreditation by the Accreditation Council for Business Schools and Programs (ACBSP). This certifies that the teaching and learning processes within our business degrees meet rigorous educational standards.

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Amanda Overy, ’20, MBA ’21

The School of Business allowed me to develop into a well-rounded student not only through my classes but through multiple internships and a business competition group where I was able to work hands-on and expand my knowledge and portfolio in the marketing and business world. I am grateful for these experiences and still able to reach out to my professors and mentors, even after graduating, for advice and guidance.

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Meet Our Faculty

Heidelberg University's School of Business faculty members have practical experience in a variety of industries and use it to provide students with real-world examples to help them grow their success.

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