Personal Selling
Course Type:
Undergraduate
Course Prefix:
MKT
Course Number:
345
Credits:
3 sem. hrs.
Semesters Offered:
Fall Analysis of the theory and practice of personal selling within the context of relationship marketing and sales force automation. Topics include goal setting, prospecting, time/territory management, questioning, presentations, objections, commitment and customer service, and simulations of selling situations. Prerequisites: Declaration of any business concentration or the no concentration option. Completion of MKT 302 with a C- or better.