A managerial approach to the marketing function in a business or not-for-profit organization. Covers market strategy planning and the marketing mix of place, price, product, and promotion in relation to the customers and/or clients. Prerequisite:ECO 251, ENG 101, COM 100, with a C- or better in each class. This course contains junior level discipline specific communication requirements for the major in Business Administration. Students with BAE 359 credit will not receive additional credit for this course.