Integrated Media is a major recommended for students who want to puruse graduate studies or careers in broadcasting, filmmaking, social media, journalism, public relations, graphic design, advertising, and media management.
As an Integrated Media major, you will gain:
- A broad-based understanding of the artistic, institutional, and commercial implications of the media industry
- Knowledge of audience analysis (needs, expectations, and contexts), production (economics, technology, and aesthetics), management (operations, finance, and communication), and sales (persuasion, marketing, and advertising)
- An understanding of key legal and ethical issues faced by media professionals
- Digital storytelling experience in creating content for various platforms.
Students will also develop specialized knowledge and skills based on their area of interest within media.