Mary Lou Kohne

Mary Lou Kohne
Assistant Professor of Marketing
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Mary Lou Kohne, Ph.D., teaches undergraduate and graduate level business and marketing courses at Heidelberg including Marketing Principles, Consumer Behavior, Personal Selling, Integrated Marketing Communication, and Innovation. Dr. Kohne was a McMicken Honors Scholar at the University of Cincinnati’s McMicken College of Arts and Sciences (Anthropology major/Math minor), where she also went on to obtain her M.B.A. (Marketing concentration) and doctorate (Marketing/Psychology minor). Prior to joining the faculty at Heidelberg, she taught at the University of Cincinnati, Miami University, and Ohio University. She has published and presented papers at national conferences on various topics such as consumer inference processes, advertising, and marketing research.

Dr. Kohne has served as a consultant to leading businesses related to innovation, organizational transformation, marketing effectiveness, marketing research, and training. She has also served on the executive management teams of several companies, where she spearheaded growth in market share, expansion to new markets, the formation of strategic alliances, and the development of new products and brands. She has worked with strategic technology partners such as Microsoft, Hewlett-Packard, Oracle, and Cisco. Prior to receiving her Ph.D. in Business (Marketing/Psychology), she was the Vice President of New Product Development at a leading high-technology services provider and was the Global Director of Market Development for a software developer.

  • Team member, summer teaching at Tianjin Normal University in Tianjin, China, July 2012
  • Presentation: Integrating Corporate Social Responsibility (CSR) Across the Curriculum, at the National Conference of the Accreditation Council for Business Schools and Programs, June 2012
  • Presentation: Using Web Tools for Student Engagement, National Conference of the National Association of Branch Campus Administrators, April 2012